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پالت فیلم
Disney's strategic marketing of products based on its films is one example of the use of the film palette as an advertising tool, guiding children toward products that are associated with the images they've seen in a particular Disney film.
The Disney film palette is rich with pastel pinks, blues, and light reds, greens, and yellows, all of the primary shades with just a few marginal colors on the side.
Disney products replicate the film palette so as to reinforce product association and identification with the fantasy of the film.
Each new Burton film targeted toward children also brings with it a bevy of products based on the film, but the film's palette alone acts as an important tool to precondition its young audience to see the film's saturated colors, often marginal colors rather than primary, as desirable, thereby reinforcing their future adult tendencies to prefer colors that invoke nostalgia for the fantasy film world that "insinuates itself into [children's] lives as 'natural history.'
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